A man and a woman model wearing matching black Open Row Tank Tees, posed against a plain light gray studio background.

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Close-up of Open Heart Tees in gray, navy blue, khaki and black, hanging on wooden hangers. A black neck label reads OPEN ROW.

What makes a t-shirt premium?

A premium T-shirt isn't defined by a label. It's defined by the details you'll notice after every wash, every wear, and every time you reach for it. Here's what to look for when choosing a premium T-shirt.

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A close-up of a woman with curly dark hair wearing a white Open Heart Tee, and holding a black leather jacket against a light gray studio background.
A folded white Runaway Tee with red collar, shown inside a cardboard box. The brand label reads 'OPEN ROW', and a matching paper hangtag is attached.
A man and a woman posing together in matching white Open Heart Tees and dark jeans against a plain off-white background.
A close-up of a male model wearing a light gray Open Heart Tee, holding the collar up with his hand. The 'OPEN' logo is printed in a matching light grey over his heart.
A close-up image of two cardboard boxes stacked together with a white sticker that shows the OPEN ROW logo and the website's URL.
Close-up of Open Heart Tees in grey, navy, khaki and black, hanging on wooden hangers. A black neck label reads OPEN ROW.